Advocare

Our Company

At AdvoCare, We Build Champions® through physical and financial wellness. Backed by the latest science, AdvoCare provides innovative nutritional, weight-management, sports performance and skin care products. In addition, the AdvoCare business opportunity empowers individuals to explore their ultimate earning potential. AdvoCare was founded in 1993 and is headquartered in Plano, Texas.

Our Legacy

Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

https://www.youtube.com/watch?v=2dxtLtwZBdo&list=PL6766942F7D966277

Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success:
  1. Honor God through our faith, family and friends.
  2. Respect and strengthen the family.
  3. Believe in the dignity and the importance of the individual.
  4. Create a standard of excellence recognized as superior by the direct sales industry.
  5. Believe that honor, integrity and principles are the foundation of a great life and company.
  6. Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  7. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  8. Commit to ongoing personal growth and development through professional training and educational programs.
  9. Build self-esteem by promoting a sense of personal worth among all people.
  10. Continually expand our market by providing the most effective and highest quality products and service available.

Our Leadership

https://www.youtube.com/watch?v=_lHi7iL4xoo&list=PL6766942F7D966277
Richard Wright has a passion for encouraging people to become entrepreneurs. He fully believes in the free enterprise system and enjoys teaching anyone how to make the most of their AdvoCare business. Since Richard joined AdvoCare in 2007, the AdvoCare Independent Distributor base has grown from 30,000 to more than 500,000. AdvoCare has grown to become one of the most respected health and wellness companies in the direct selling industry by product users, scientists, doctors and athletes. Richard was selected as a board member of the William J. O'Neil Center for Global Markets and Freedom Advisory Board at Southern Methodist University in January 2013. Also in 2013, Richard was named among the Ernst & Young Entrepreneur of the Year Award winners and received the Distinguished American Award from the National Football Foundation.
Before joining AdvoCare, Richard and his wife Sherry spent more than 15 years building their own direct selling business. Richard later co-founded a company based in Shreveport, La. After 16 years with the company, he sold his interest and moved forward to serve on the senior staff for a U.S. Congressman.

Member of the DSA


AdvoCare is an award-winning member of the Direct Selling Association (DSA) and has participated in the DSA Code of Ethics Communications Initiative.

AdvoCare Gives Back

AdvoCare champions its mission to be community advocates who care. Staying active with our commitment to give back is a cornerstone of the AdvoCare culture. From financial contributions to volunteer work, AdvoCare strives to build champions in all ways possible.

AdvoCare Gives Back by:

  1. Providing grants to non-profit organizations
  2. Leveraging AdvoCare Sports relationships for social change
  3. Engaging Independent Distributors around Incentive Trips and Corporate Events
  4. Facilitating volunteerism for employees and Independent Distributors

Press Room

24 October 2014
Building champions together, AdvoCare and FC Dallas extend hero partnership through 2020
23 October 2014
AdvoCare Donates $15,000 and Holds Community Diaper Drive to Help Replenish Captain Hope's Kids Stolen Inventory
17 October 2014
AdvoCare Donates $15,800 to Benefit South African Communities and School Organizations
6 October 2014
AdvoCare Opens Richardson Distribution Center
19 August 2014
AdvoCare Sponsors the Inaugural Financial Literacy Champion Award for Consumer Credit Counseling Service
15 August 2014
AdvoCare Unveils AdvoBar® DB9®, Second Product in Collaboration with National Spokesperson Drew Brees
8 August 2014
AdvoCare Supports North Texas Nonprofits in Preparation for Back-to-School
30 July 2014
AdvoCare Secures Naming Rights for New Orleans Professional Football Training Facility in West Virginia
6 October 2014
AdvoCare Opens Richardson Distribution Center
19 August 2014
AdvoCare Sponsors the Inaugural Financial Literacy Champion Award for Consumer Credit Counseling Service
15 August 2014
AdvoCare Unveils AdvoBar® DB9®, Second Product in Collaboration with National Spokesperson Drew Brees
8 August 2014
AdvoCare Supports North Texas Nonprofits in Preparation for Back-to-School
30 July 2014
AdvoCare Secures Naming Rights for New Orleans Professional Football Training Facility in West Virginia
23 July 2014
AdvoCare Introduces New Products in Summer Launchapalooza
24 May 2014
Roush Fenway Racing and AdvoCare to Bring Iconic No. 6 Back to Sprint Cup in 2015
24 April 2014
AdvoCare Independent Distributors Travel to D.C. to Visit with U.S. Congressmen
2 April 2014
AdvoCare Contributes $5,500 to Tarrant Area Food Bank
6 March 2014
AdvoCare Pledges $75,000 to Food 4 Kids, Joint Effort with North Texas Food Bank and Plano Mayor
22 February 2014
Sponsors Join Forces for Bayne this Weekend in Daytona
11 February 2014
AdvoCare to Become New Title Sponsor of Texas Bowl
29 January 2014
AdvoCare Hosts Town Hall Meeting with U.S. Representative Marc Veasey
20 January 2014
AdvoCare Introduces New Flavors of Rehydrate


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The future is bright with Advocare because we have the best people, proven science-based products, celebrity endorsers who recommend our products, an exciting growth plan and sound company principles.

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